Ideas behind the work
Selected projects explored through the challenge, the creative idea and the decisions behind each design direction.
Dar Al Qias / 2026
The creative thinking behind Electric Connection, the approved ASAIC26 campaign direction, with Blue Horizons as the alternative and all 31 artworks explored in context.
Creative direction & campaign design
Khorayef Testing & Evaluation Center
A specialist identity built around verification. Explore the approved mark, its brand applications, five creative routes and the centre film.
Logo design & creative directions
Memorable brands built to connect, resonate, and inspire lasting loyalty.
Memorable brands built to connect, resonate, and inspire lasting loyalty.
Campaigns crafted to capture attention and deliver measurable results.
Campaigns crafted to capture attention and deliver measurable results.
Immersive 3D models, mockups, and product visualizations that bring brands and spaces to life.
Immersive 3D models, mockups, and product visualizations that bring brands and spaces to life.
Logo & Identity Design
A curated selection of logo and identity work for real estate, auction, and investment brands across Saudi Arabia, with each mark crafted for clarity, character, and lasting recognition.
Brand Guidelines
A complete brand guidelines system defining logo usage, color palette, typography, spacing, and visual standards, keeping the brand consistent, recognizable, and on-message across every touchpoint.
Web & Digital Profile
A complete UI/UX design for an online real estate auction platform, featuring clear property listings, live bidding, license and agent details, and a smooth registration flow, all built for trust, clarity, and ease of use.
AI-Generated Visual
An AI-generated architectural visualization of a building rising from its own blueprints, blending 3D rendering with AI tools to craft striking, cinematic concept imagery for branding, marketing, and project storytelling.
Partnering with brands and startups to transform bold ideas into distinctive identities, visual systems, and campaigns that connect, engage, and leave a lasting impression.
